We designed an impulse saving app for the most saving focused bank in Turkey, ING. The result is a easy to use, GenY oriented app which enables social saving without even being the bank’s customer. Then, product promotions and additional features lure users to become customers.
When we met the ING mobile team, they were looking for a reliable partner with good ideas. We pitched them an “Impulse Saving” app idea as an innovative acquisition tool with a focus on social features. The concept really appealed to ING because of its deposit oriented approach but there were many challenges. They didn’t want to leave the saving part “virtual” even with advanced social features and gamified badge system but had a limited market share so we couldn’t rely on an existing customer base.
• First Impulse Saving app in Turkey
• Group saving & planning features
• Sophisticated gamification features
We had to find a solution to save money for non-ING customers: we found the solution in prepaid cards. ING developed a prepaid card infrastructure and we integrated it to the app so that for every goal, we could create a prepaid card in which the money could be stored. Next we had to find ways for ING to acquire those customers, we worked together on different hooks such as loan offers for slow savers, advantageous saving products for good savers and rebates on most popular goals. The product will be live on Autumn 2016 and we expect to be real success for young customers.
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As ING Turkey team We have worked with Mobven on several mobile projects, they are exceptionally creative, punctual and overall a very reliable partner!
Görkem Köseoğlu ING Bank Turkey / COO
We are convinced that CeptenÖde, our joint payment solution with Mobven will become a habit for most smartphone users in no time: The innovative approach of the young and energetic team at Mobven clearly made a big difference.
Alpay SidalIngenico Turkey & Middle East / Managing Director