We live in a world where connected devices come in all shapes and forms, time is more precious than ever and problem solving is not enough anymore.
In this abundance of products, services and information, only user centered thinking can achieve results.
The times they are a-Changin’. UX design just got a lot more complex and lazy designers won’t just cut it anymore. More than ever, UX designers need to be broad-minded, collaborative, thorough and careful about who they are designing for.
Business understanding is paramount for good design. A benchmark coupled with internal analytics is the first step towards understanding customer expectations & behaviors; this insight enables great design.
By understanding your current positioning and your goals we make a game out of how to reach those goals in any given timeframe. A game where patience and focus are key.
Design does not depend on designer’s or product owner’s psyche or whims, it should focus on the final user and the final user only. Although there are known ways to understand the user, designers should be open to explore and discover new methods depending on the product and its originality.
Know Your User
They just might know better. Listening to them, knowing their needs and thus understanding what might help them could lead to unimagined possibilities.
Paths to clear
All data should be easily reachable; this requires a clear distinction of services and data as well as great connectivity between them so that the user doesn’t lose focus.
Don’t make the user think
Making sure that all processes and flows work smoothly is essential for optimizing relevant APIs.
Simple & Efficent
After clarifying your positioning and goals in the market, we established how your users will access your products & services. Now we are about to tackle how to awe them with great UI. Simple and useful design is extremely valuable because it makes users love you without even knowing why.
Design is not an end in itself
After design, comes the development; but design must be configured in a way that simplifies coding and preventing unnecessary complexities just for show.
In Lab Usability Testing
Guerilla Usability Testing
Don’t go live just yet!
You can’t be sure if you achieved great design before testing it with the final user. Getting detailed feedback before launch will prevent you from making potentially expensive mistakes.
Users have their dreams as well
As soon as your users begin to use your app, they begin to think and criticize your app and dreaming about new our extended features; acknowledging their criticism and suggestions may prove much more beneficial than you expect.